The following are some causes of self-serving bias: The fundamental human need to preserve and build self-esteem is a significant contributing component. Self-serving bias has various psychological and cognitive roots that might be identified. What are the Causes of Self-Serving Bias? While self-serving bias is focused on preserving a positive self-image, confirmation bias is centred around seeking information that aligns with preconceived notions. Confirmation bias refers to the tendency to seek, interpret, and remember information in a way that confirms one’s existing beliefs or biases. Self-serving bias involves attributing positive outcomes to internal and negative outcomes to external factors to protect one’s self-esteem. What is Self-Serving Bias Vs Confirmation Bias? Decision-making, interpersonal relationships, academic or professional success, and other facets of life can all be impacted by this bias. People frequently claim responsibility for their accomplishments while distancing themselves from their mistakes by placing the blame elsewhere. It is a cognitive bias that aids in preserving self-esteem and a favourable self-perception. ‘’Self-serving bias is the propensity for people to blame their failures on outside forces or uncontrollable situations while attributing their accomplishments to personal qualities or internal variables.’’ Let’s understand the self-serving bias definition in detail. This blog concerns this cognitive bias and how it impacts our everyday lives. Because of a self-serving bias, our judgments are shaded by our self-interest when we try to be neutral and fair. We remember information to support our views. We are often unconscious of certain psychological pressures that impact our actions.
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